![]() GOAT representatives were tight-lipped when it came to discussing details of one addition: the noticeably tighter security, with better entrance protection and fewer ways to get into the store. The only thing that remains from the old store is the so-called centerpiece, a long rectangular seating area where friends gathered and customers tried on shoes. with sneakers and Fairfax,’ just to make a statement that we are back and better than before.” “So we took elements of Los Angeles to say, ‘Let’s embrace where we are, the rugged freeways, the traffic, the concrete, etc., and put that into the store and just have that beautiful marriage of L.A. “Flight Club has meant so much to the community” outside its walls, Lu said. A heavy-duty scissor lift stands ready to fetch out-of-reach kicks. Plywood has been replaced with concrete, steel and rebar. The new version also embraces a modern, product-is-king aesthetic but has pivoted to a full-on industrial look. ![]() The walls were lined with pale plywood and pegboard that carried shoes from floor to ceiling, like an art installation. The pre-2020 Flight Club Los Angeles store was minimalist and modern. And it brought Flight Club’s street cred and passionate fan base to GOAT, as well as the online juggernaut’s first physical retail spots. The combo brought GOAT’s financial muscle - its most recent funding round doubled the firm’s valuation to $3.7 billion - and rigorous product authentication process to Flight Club. Instead, the matchup was more like landing a star player at the trade deadline. This scandal has it allĪ top Nike executive and her shoe reseller son face the wrath of sneakerheads, who think the shoe game is rigged against them. It was a down time for the company.”īusiness Rare sneakers. Lu remembers watching some of the news coverage of thieves walking off with armloads of Flight Club merchandise and feeling “disappointed. I mean, a lot of things still aren’t the same since COVID happened, but it will be good to see Flight Club back because it’s definitely a staple in that community.” “It’s going to feel like the old stomping ground is coming back to what it used to be. Armed robberies have been a continuing concern in the Fairfax and Melrose shopping areas. Lu wants the new Flight Club to spark a rejuvenation outside its walls for an area that looks little changed since 2020.Īlthough some businesses appear to be doing well, many storefronts still have their graffiti-festooned metal security roll-ups firmly locked in place. ![]() Sneaker reseller GOAT has a fresh cash hoard with plans to expand, taking its founders well beyond their idea of origin into luxury designer apparel. pals’ sneakerhead dream into a powerhouse platform Business How fake Air Jordans turned these L.A.
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